Organizational Newsletter

Bi-monthly newsletter to showcase organizational events, goals and to engage employees

Project Overview

Client

Kern Health Systems - Internal Communications

Duration

Ongoing bi-monthly project

My Role

Content Creator, Video Editor, Script Writer, Interviewer

Tools Used

Adobe Premiere Pro, Photoshop, Audition

The Challenge

Transform traditional newsletter content into an engaging video format for better employee communication. The challenge was to create content that would increase engagement while maintaining the informational value of the original newsletter format.

My Approach

1. Content Strategy

Collaborated with the instructional design team to develop a dynamic video presentation format that would enhance employee engagement.

2. Script Development

Wrote engaging scripts for the Watercooler section, focusing on clear messaging and conversational tone to connect with employees.

3. Video Production

Handled filming for interview segments, ensuring professional quality while maintaining an approachable, authentic feel.

4. Post-Production

Edited video and audio for Community and Watercooler sections, creating smooth transitions and maintaining viewer engagement throughout.

My Specific Contributions

Content Creation

Developed scripts for the Watercooler section, focusing on employee engagement and organizational culture building.

Video Production

Filmed interview segments with employees, ensuring high production quality while maintaining an authentic, conversational atmosphere.

Post-Production Excellence

Handled comprehensive video and audio editing for Community and Watercooler sections, creating seamless transitions and professional polish.

Results & Impact

75%

Increase in newsletter engagement compared to text-only format

Enhanced Communication

Improved employee connection to organizational goals and events

Sustainable Process

Established efficient workflow for ongoing bi-monthly production

Lessons Learned

  • Video format significantly increases engagement over traditional text newsletters
  • Collaborative content creation enhances both quality and team buy-in
  • Interview segments add human connection to organizational communications
  • Consistent production workflow enables sustainable content creation
  • Employee-focused content builds stronger organizational culture